Young Adults at Growing Risk of Skin Cancer? H&M's "Too Tan" Campaign Makes Headlines | Featuring Isabeli Fontana

Isabeli Fontana for H&M - too tan?
Does anyone in this country really think the model in the picture opposite is attractive?
Well, yes, according to the results of a newly released study from the Centers for Disease Control.
That’s the only conclusion we can draw from CDC findings, released last week,  that fully half of U.S. adults under the age of 30 say they’ve had a sunburn at least once in the previous year.
This is the same result that was returned a decade ago.
Discouraging news for the anti-skin cancer community, indeed.  Experts say that even one severe sunburn doubles the risk of developing melanoma, the deadliest form of skin cancer.
Here’s Dr. Len Lichtenfeld, the American Cancer Society’s deputy chief medical officer: “I don’t know that we’re making any headway,” he said of the results.
According to the CDC, the results appear to cancel progress that appeared to have been made in sun protection awareness and behavior.
The share of those who said they had a sunburn in the preceding year dropped from about 51 percent in 2000 to 45 percent in 2005, an important signal of growing awareness of the dangers of unprotected sun exposure.  This study, showing that 50 percent of young people contracted a sunburn in 2010, appears to wipe out that gain.
Dr. Marcus Plescia, director of the CDC’s Division of Cancer Prevention and Control said researchers can’t account for the significant uptick in sunburns.
Nor can we.
The CDC conducts this study every five years. However, other studies will be released in the interval and the sun protection community will closely monitor those results. And the community will continue to actively develop new ways of educating the public, such as appearance-based counseling, recently suggested by the U.S. Preventive Services Task Force.
In the meantime, don’t be a statistic. Wear sun protection clothes, apply sunscreen and reapply at regular intervals and stay out of the sun during the hottest hours of the day.
Be Safe. Be SunAWARE!
Isabeli in a much more natural-looking color, the Kona Tanning Gradual Tanner

link: Young Adults at Growing Risk of Skin Cancer?

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